• RSU International Research Conference 2024 on Science and Technology
• RSU International Research Conference 2024 on Social Science and Humanities, Education, and Management
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• RSU National Research Conference 2021 on Social Science and Humanity, Education, Management, and Arts
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• RSU National Research Conference 2020
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• RSU National Research Conference 2019
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• RSU National Research Conference 2018
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• RSU National Research Conference 2017
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RSU International Research Conference 2024 on Social Science and Humanities, Education, and Management

Year: 2024

Book Preferences and Factors that Influence Thai Consumers’ Book-Buying Behaviors

Phetcharayut Meesawad, Laksika Saengkaew, Arisa Theerarattananukulchai, Kanyakorn Mak Im, and Gessanee Maneerat

Pages: 279-292

Keywords: Book Preferences, Consumer Buying Behaviors, Influencing Factors, Printed Books and E-Books

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