RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management

Year: 2025

The Psychological and Emotional Marketing in the Tourism Industry: An Empirical Study of Thailand

Roongkan Nedtranon, Khin Hsu Larb, May Myat Noe Khin, Nang San Lai, and Nang Ying Mauk Shi Khaung

Pages: 372-385

Keywords: Tourism, Psychological, Emotional, Digital Martketing, Culture, Thailand

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