RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management

The Influence of TikTok on Thai Gen Zs for Selecting Alternative Accommodation in Thailand

Suddhiborn Setthanand, Rathirat Kheawmesuan, Nicha Chavalit, and Jirapat Lekhakula

RSU International Research Conference 2026 on Social Science and Humanities, Education, and Management

The Role of Social Media Marketing in Consumer Behavior in the Beauty Industry

Naw Lah June Paw, Khin Lin Lin Soe,, Yoon Ei Ei Phyu, Nyein Aye San, and Rathirat Kheawmesuan

RSU International Research Conference 2026 on Social Science and Humanities, Education, and Management

The Impact of Caffeine Consumption on Productivity: A Case Study of Students at Rangsit University

Shuto Saotome, Mhu Po Po Aung, Alinkar Kyaw Minn, Shin Thant Wai Hlaing, and Rathirat Kheawmesuan

RSU International Research Conference 2026 on Social Science and Humanities, Education, and Management

Entertainment Complexes and Tourism Development in Thailand: A Conceptual Framework Based on the Experience Economy Theory

Suddhiborn Setthitanand and Rathirat Kheawmesuan