RSU International Research Conference 2026 on Social Science and Humanities, Education, and Management
Year: 2026
The Effect of Scarcity Marketing Strategy on Purchase Urgency through Limited-Edition Products: The Roles of Fear of Missing Out and Sense of Uniqueness
Naris Janthakam and Anna Davtyan
Pages: 458-467
Keywords: Limited Edition, Scarcity, Fear of Missing Out (FOMO), Sense of Uniqueness, RSU, Marketing
