• RSU International Research Conference 2026 on Science and Technology
• RSU International Research Conference 2026 on Social Science and Humanities, Education, and Management
• RSU International Research Conference 2025 on Science and Technology
• RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management
• RSU International Research Conference 2024 on Science and Technology
• RSU International Research Conference 2024 on Social Science and Humanities, Education, and Management
• RSU International Research Conference 2023 on Science and Technology
• RSU International Research Conference 2023 on Social Science and Humanities, Education, and Management
• RSU International Research Conference 2022 on Science and Technology
• RSU International Research Conference 2022 on Social Science and Humanities, Education, and Management
• RSU International Research Conference 2021 on Science and Technology
• RSU International Research Conference 2021 on Social Science and Humanity, Education, Management, and Arts
• RSU National Research Conference 2021 on Science and Technology
• RSU National Research Conference 2021 on Social Science and Humanity, Education, Management, and Arts
• RSU International Research Conference 2020
• RSU National Research Conference 2020
• RSU International Research Conference 2019
• RSU National Research Conference 2019
• RSU International Research Conference 2018
• RSU National Research Conference 2018
• RSU International Research Conference 2017
• RSU National Research Conference 2017
• RSU International Research Conference 2016
• RSU National Research Conference 2016
• RSU National Research Conference 2015
• RSU National Research Conference 2014
• RSU National Research Conference 2013
• RSU National Research Conference 2012

RSU International Research Conference 2026 on Social Science and Humanities, Education, and Management

Year: 2026

The Paradox and Breakthrough of High-End Brand Downward Transformation: A Case Study on the Sustainable Development Path Based on Nayuki's Tea Price Reduction Strategy

Yiran Cao and Fengkun Wang

Pages: 303-316

Keywords: High-end brands shifting downmarket, contradictions, downgrade risk, brand perception, brand positioning

Download full paper.