RSU International Research Conference 2026 on Social Science and Humanities, Education, and Management
Year: 2026
From K-Pop to Y-series: How Entertainment Companies Harness Social Media and Fandom for Global Reach
Wuttihirunchat Ingkharat, Han Htoo Aung, A Myo Thike, May Myat Noe Aung, and Bruce Weeks
Pages: 405-416
Keywords: Keywords: fan engagement, social media platforms, K-pop, Y-series (BL), cultural soft power, partici
