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RSU International Research Conference 2026 on Social Science and Humanities, Education, and Management

Year: 2026

Alternative Data Sources in Consumer Attitude Research: A Review of Online Behavioral Evidence

Ittidanai Sripayak, Danupol Hoonsopon, and Wilert Puriwat

Pages: 719

Keywords: consumer attitude, alternative data inputs, online behavior, latent behavior, attitude research

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