RSU International Research Conference 2018

Thai Teenagers Decision-Making Process for Korean Cosmetics

Nipawan Tanitgunsan and Edward Bacon

RSU International Research Conference 2019

The Opportunities for the Tourism Industry Enhanced by Social Media: Cultural and Heritage Tourism Products in Thailand

Witsathit Somrak

RSU International Research Conference 2021 on Social Science and Humanity, Education, Management, and Arts

The Influence of Instagram Macro-influencers as Opinion Leaders on Young Adults’ Purchase Decisions

Vun Huang Liew

RSU International Research Conference 2023 on Social Science and Humanities, Education, and Management

The Impact of Social Media Influencers on Vietnamese Consumers’ Purchase Intention in The Post-Period of the COVID-19 Pandemic

Hau Le and Phuong Mai Nguyen

RSU International Research Conference 2024 on Social Science and Humanities, Education, and Management

The effect of social media influencer marketing in cosmetic products and strategic uses

Suchanaree Upathamphan and Amporn Puapradit

RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management

The Impact of Digital Advertising on the Consumer Purchasing Behavior of Young Generation in Myanmar

Peti Khin

RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management

The Role of Social Media Influencers in Shaping Opinion Towards Travel Destinations: A Study of University Students in Bangkok

Bruce Weeks, Sinjeya Maharjan, Nang Kha Lay Hom, Soksreypich Chao, and Han Zaw Oo

RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management

The Mediating Role of Social Media in Influencing the Sustainable Fashion Buying Behavior of Gen-Z Consumers

WAI YAMIN PHYO