RSU International Research Conference 2021 on Social Science and Humanity, Education, Management, and Arts

Year: 2021

The Influence of Instagram Macro-influencers as Opinion Leaders on Young Adults’ Purchase Decisions

Vun Huang Liew

Pages: 680

Keywords: Instagram macro-influencers, Opinion leaders, Young adults, Purchase decisions

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Doi: 10.14458/RSU.res.2021.252