RSU International Research Conference 2021 on Social Science and Humanity, Education, Management, and Arts

The Influence of Instagram Macro-influencers as Opinion Leaders on Young Adults’ Purchase Decisions

Vun Huang Liew

RSU International Research Conference 2022 on Social Science and Humanities, Education, and Management

How do the influencing factors of Key Opinion Leaders (KOLs) on social networks affect Vietnamese Consumers' Purchase Intention?

Hau Le

RSU International Research Conference 2023 on Social Science and Humanities, Education, and Management

The Influence of WeChat Marketing on The Purchase Intention of Millennial Consumers - The Mediating Role of Customer Trust

Yongji Wei