RSU International Research Conference 2018

Thai Teenagers Decision-Making Process for Korean Cosmetics

Nipawan Tanitgunsan and Edward Bacon

RSU International Research Conference 2018

Why Do Customers Buy Coffee at Starbucks, Rather Than Doi-Chaang?

Chomphunot Mongkoltanakul, Edward Bacon, and Amporn Puapradit

RSU International Research Conference 2017

The Opportunity of Premium Beef in Phnom Penh

Apichaya Lilavanichakul, Molin Soeng, and Chutima Waisarayutt

RSU International Research Conference 2019

Factors Affecting Online Shopping Behavior: A Case Study of Young Adult Consumers in Rangsit University

Nijchaya Phanrat, Amporn Puapradit, and Phunpiti Bhovichitra

RSU International Research Conference 2022 on Social Science and Humanities, Education, and Management

Legal Measures to Resolve Vote Buying in Election of Municipality Council Members and Mayor of the Municipality in Phatthalung Province Problems

Sattra Keawphang and Thanakon Komonwanit

RSU International Research Conference 2024 on Social Science and Humanities, Education, and Management

Book Preferences and Factors that Influence Thai Consumers’ Book-Buying Behaviors

Phetcharayut Meesawad, Laksika Saengkaew, Arisa Theerarattananukulchai, Kanyakorn Mak Im, and Gessanee Maneerat

RSU International Research Conference 2024 on Social Science and Humanities, Education, and Management

The Impact of Reviewers on Social Media on the Buying Intentions of GenZ in Vietnam

Hau Le and Phuong Mai Nguyen

RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management

The Influence of AI-Driven Personalized Marketing on Gen Z Consumer Engagement and Buying Behavior in Social Media Platforms

Mijala Shakya and Nudee Nupairoj

RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management

The Mediating Role of Social Media in Influencing the Sustainable Fashion Buying Behavior of Gen-Z Consumers

WAI YAMIN PHYO