Year: 2018
Why Do Customers Buy Coffee at Starbucks, Rather Than Doi-Chaang?
Chomphunot Mongkoltanakul, Edward Bacon, and Amporn Puapradit
Pages: 349-360
Keywords: Starbucks, coffee customer, drinking behavior, brandname, buying behavior, buying decision
Doi: 10.14458/RSU.res.2018.143