RSU International Research Conference 2019

Effects of the Starbucks Products Brand Image on the Consumer Perception in XXI Empire Cinema

Dian Annisa and Ida Nuraini Dewi Kodrat Ningsih

RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management

The Impact of Strategic Ambiguity in Social Media Advertising on Consumer Engagement in Vietnam

Hau Le

RSU International Research Conference 2026 on Social Science and Humanities, Education, and Management

A Comparative Study of Thai Young Consumers’ Perceptions of Cross-Border and Domestic E-commerce Based on the TAM–TPB Model

haoran sun and Suttisak Jantavongso