RSU International Research Conference 2019

Year: 2019

Effects of the Starbucks Products Brand Image on the Consumer Perception in XXI Empire Cinema

Dian Annisa and Ida Nuraini Dewi Kodrat Ningsih

Pages: 834-841

Keywords: Brand Image, Consumer Perception, Coffee, Starbucks

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Doi: 10.14458/RSU.res.2019.74