RSU International Research Conference 2017

The impact of Brand Image and Integrated Marketing Communication on Customer Loyalty: A Case of WE Fitness Society

Pornsi Pringsuwan, Pithoon Thanabordeekij, and Sunday Piriyapada

RSU International Research Conference 2019

Effects of the Starbucks Products Brand Image on the Consumer Perception in XXI Empire Cinema

Dian Annisa and Ida Nuraini Dewi Kodrat Ningsih

RSU International Research Conference 2020

Factors Affecting Decision to Purchase Homes in Housing Estates in Suratthani Province

Purithath Homudomsap

RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management

The roles of Brand mascot: Exploring the Mediating Effects of Brand Awareness and Brand Image on Purchasing Decisions in the Context of Nhong Mhee Noey mascot and Butter Bear Brand

Tam Tanjaya

RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management

The Impact of Strategic Ambiguity in Social Media Advertising on Consumer Engagement in Vietnam

Hau Le