RSU International Research Conference 2018

Thai Teenagers Decision-Making Process for Korean Cosmetics

Nipawan Tanitgunsan and Edward Bacon

RSU International Research Conference 2021 on Social Science and Humanity, Education, Management, and Arts

The Influence of Instagram Macro-influencers as Opinion Leaders on Young Adults’ Purchase Decisions

Vun Huang Liew

RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management

The roles of Brand mascot: Exploring the Mediating Effects of Brand Awareness and Brand Image on Purchasing Decisions in the Context of Nhong Mhee Noey mascot and Butter Bear Brand

Tam Tanjaya