RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management

A Study on the Impact of Brand Association on Consumers' Purchase Intention: The Mediating Role of Perceived Brand Value

LUN WENG

RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management

The Influence Of Online Reviews On Consumers' Purchase Intentions For New Energy Vehicles: The Mediating Role Of Brand Value

Lanyue Zhang

RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management

The Impact of User-Generated Content on Consumers' New Energy Vehicle Purchases —The Mediating Role of Perceived Value and the Moderating Role of New Media Richness

Huqiuchen He

RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management

Exploring Purchase Intention toward New Energy Vehicles among Chinese Consumers: An integration of Theory of Planned Behavior and Perceived Risk Theory

Lixiong Peng