RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management

Diversity, Equity, Inclusion, Belonging, and Accessibility (DEIBA) in the MICE Industry in Thailand: A Situational Analysis

Patama Satawedin, Sirapop Treeratana, Chatchawan Liwjaroen, and Kannutsinee Yolsopanovong

RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management

A User-Generated Content Strategy for Enhancing Brand Equity and Customer Satisfaction in Relation to Purchase Intention in the Vietnamese Market

Hau Le, My-Tram Vo-Thi, and Bao-Ngoc Tran