RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management

The Impact of AI Digital Human Anchors’ Para-Social Interactions on Consumers’ Purchase Intention

Guo Chuang Liang

RSU International Research Conference 2026 on Social Science and Humanities, Education, and Management

Exploring the Role of Digital Media in Social Interaction: A Study of Red Note’s Impact on Community Building in Sichuan, China

Heling Wang