Index by: S-O-R theory

List of articles:

Page Number

RSU International Research Conference 2026 on Social Science and Humanities, Education, and Management

The Influence Mechanism of Implicit Emotional Manipulation and Social Proof on Consumers’ Long-Term Purchase Behavior in Live-Streaming E-Commerce: An Empirical Study Based on the S-O-R Theory

Jia Xu and Fudong Luo

 283-294