RSU International Research Conference 2026 on Social Science and Humanities, Education, and Management

TikTok as a Catalyst for E-Business: A UTAUT2-Based Analysis of Consumer Adoption and Usage

Merle Uchi Ruiz and Ellenita Roxas Red

RSU International Research Conference 2026 on Social Science and Humanities, Education, and Management

Impact of Digital Marketing on Customer Engagement in Coffee Shops: The Mediating Role of Customer Satisfaction in Yangon, Myanmar

Thant Thiri Thu and Herison Surbakti