RSU International Research Conference 2024 on Social Science and Humanities, Education, and Management

Research of the Influence of Self-Congruity on Consumption Intention

Qitong Han and Jiakui Chen

RSU International Research Conference 2024 on Social Science and Humanities, Education, and Management

Research on the Continued Consumption Intention of Virtual Products in Mobile Games -Taking 'Honor of Kings ' as an Example

Wenqin He