Consumer Purchase Intention - Proceedings of RSU Research Conference

Index by: Consumer Purchase Intention

List of articles:

	Page Number
RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management A Study on the Impact of Brand Association on Consumers' Purchase Intention: The Mediating Role of Perceived Brand Value LUN WENG	214-224
RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management The Impact of Co-branded Milk Tea Brands on Consumer Purchase Intentions FUYAO LIU	267-277
RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management The Impact of Viral Marketing Strategies on Consumer Purchase Intention in Social E-commerce: Based on the Mediating Role of User Engagement MEICHEN ZHOU	694-704
RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management Study on the Influence of Airline Ground Service Experience Value on Consumers' Purchase Intention MINGJIAN SONG	804-818