RSU International Research Conference 2019

Research on Brand Symbol in the Marketing Process of Furniture Enterprises

Zhimin Bi

RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management

A Study on the Impact of Brand Association on Consumers' Purchase Intention: The Mediating Role of Perceived Brand Value

LUN WENG

RSU International Research Conference 2025 on Social Science and Humanities, Education, and Management

The Influence Of Online Reviews On Consumers' Purchase Intentions For New Energy Vehicles: The Mediating Role Of Brand Value

Lanyue Zhang