RSU International Research Conference 2020

Year: 2020

Adding design value to Thai product with humour

Suttichart Sarapaiwanich, Suwit Rattananan, and Tnop Wangsillapakun

Pages: 709-717

Keywords: incongruity, humour, product design, familiar product, value-added design

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Doi: 10.14458/RSU.res.2020.23