RSU International Research Conference 2019

Year: 2019

Symbolic Consumption on Brand Attitude: Variance Between Thai Students and International Students

Puntharik Taychachaiwong and Kriengsin Prasongsukarn

Pages: 1394-1405

Keywords: Symbolic Consumption, Actual Self-Concept, Lifestyle, Brand Attitude

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Doi: 10.14458/RSU.res.2019.167