The purpose of  this  research  is  to  investigate  factors  which  are  able  to  drive  the  market growth of the Y performers by understanding the attitudes of the loyal fans toward the Y series performers. The attitudes and perspectives can be used to imply and  identify the trends and consumer needs in the market. In order to accomplish the objectives, the research is conducted through collecting primary data by observation and the interview questionnaires handing to the group of 24 fans in total. This research is a qualitative research using consumer behaviors as an analytical framework and related published research papers to explore and clarify the results. The findings show that the loyal fans do not have much different attitudes toward the performers because the results are going in similar directions where they are giving interests in the looks of the performers followed by personalities and skills of acting. Most of the loyal fans have the same influence factors, perception, and motivations of which leads them to buying decisions. The shared values (e.g. the impression in the performers from both direct and indirect experiences) that created among the group hence become one of the significant elements to drive the market growth, keeping and expanding consumer bases. The trends of Y performers market are forecasted to go within the predicted direction, although the result has not yet specified the clear image of the Y performers who absolutely meet the consumer needs.