Television advertisements could be considered as one of the easily accessible mediums causing many problematic consequences on gender issues in Thai society. This is because not only the advertised content is delivered to the audience but some misleading or negative representations are also embedded in it (Paratasilpin, 2004). Also, the audience tends to unconsciously adopt these representations and practices regarding gender ideology because of the fast and short-lived dissemination nature and characteristic of the television advertisement (Jittayasotorn, 2013). The purpose of this research paper is to analyze television food advertisements in Thailand to explore linguistic and visual elements employed to convey gender ideologies in the advertisements. The approach of multimodal discourse analysis (MDA) seems perfectly fit for the data of this research study since it provides the covered method for analyzing the various kinds of modes found in a television advertisement. Under the MDA theory, the existing Thai advertising linguistic strategies applied from Rungruangying and Untaya (2017), Chairerk and Anunsiriwat (2016), and Kaewjungate (2010) based on Systemic Functional Linguistic (SFL) of Halliday (1994) were applied for linguistic analysis. Goffman (1976)’s Gender Advertisement together with Skorek and Schreier (2009)’s interpretative variable schemes were utilized as the visual analytical tool. The results revealed that there were some specific patterns of linguistic strategies and stereotypically visual representation consistently employed in the advertisements. In term of linguistic analysis, there were 7 strategies including (1) lexical selection, (2) figures of speech, (3) rhetorical questions, (4) inter-sentential cohesion, (5) casual style, (6) the use of medical or technological details, and (7) claiming. For the visual analysis, there were 3 visual strategies found including (1) function ranking, (2) feminine touch, and (3) ritualization of subordination. These linguistic and visual strategies have been cooperatively connoted some outstanding gender ideologies regarding the roles of food provider, spouse caretaker, and child caretaker between men and women in the domestic context.  These show that cooperative communication between these two modes might not only help to promote the advertised products but could be also considered as the representations of gender ideology transmission through television food advertisements in Thai society.