RSUSSH 2020
IN20-249 The Creation Of Video Clip For Community Tourism, Rong Kla Village, Nakhon-Thai District, Phitsanulok Province
Presenter: Nadech Kugimiya
Rangsit University, Thailand
Abstract
The objective of the study was to analyze the content and the composition of 3 video clips presenting community tourism, namely: 1) OTOP Innovative Tourism in Sa Kaeo Province by Facebook fan page, “Husbands Travel, 2) A Trip to Suan-Mamong Market in Chanthaburi province in the Local Alive column in A Day Magazine, and 3) A Local Trip to Khok Wat Village in Prachinburi Province by the Office of Culture, Prachinburi. The results of the research were applied to create a video clip to present the concept of community tourism of Rong Kla Village, Nakhon-Thai District, Phitsanulok Province. The results also revealed that the dimensions of concrete content included a clear community map, attractive tourism activities, and unique local produce and other agricultural products. The abstract content included a simple way of life-based on the sufficiency economy. In terms of colors, the visuals were presented through natural realistic colors (Earth Tone) that could give a feeling of natural fruitfulness through the beauty of nature and the environment. In terms of image composition, a variety of image angles were used to attract viewers to follow throughout the video clip. In terms of light, the video clip used natural light and artificial lighting techniques to convey different meanings and emotions. Images that use natural light will be soft and realistic, while the artificial lighting techniques can help to make the image more dimensional. It has the characteristics of light and shadow. The intensity of light makes the object stand out and give more the feeling atmosphere. Finally, the visual expression dimension was found emotions of the images communicate in a positive manner. Showing the friendliness of the host and the villagers in the video that make the audience feel relaxed and comfortable, would like to travel and to be participating in community tourism.
Citation format:
Kugimiya, N., & Thonglert, G.. (2020). The Creation Of Video Clip For Community Tourism, Rong Kla Village, Nakhon-Thai District, Phitsanulok Province. Proceeding in RSU International Research Conference, May 1, 2020. Pathum Thani, Thailand.QUESTIONS & ANSWERS
Hi Nadech, I really appreciate your dynamic presentation and your good delivery in English. Here are my comments:
1. The objective of the research should be put clearer (maybe you said it in the paper), such as "The objective of the research is to analyze the content and the composition of 3 video clips... in order find an approach to create a promotional video for Community Tourism, Rong Kla Village, Nakhon-Thai District, Phitsanulok Province.”
2. What is your research question? It is highly recommended that you have one.
3. It would be nice if you put the link to your "Ban Rong Kla: A Brave Man's Paradise" video.
My question is: What is the Good eye theory? Can you explain a little bit more about it?
Congratulations on your master thesis! If you have got a little bit of time, please comment on my video Session G4-1 IN20-267 Form Finding of a Classical Music Learning Center using Sound Wave. ^^
Congrats with your Thesis in advance.
Quite an energetic presentation. I somehow could not grasp the good eye theory yet but this seemed to be interesting part. Better to elaborate this part esp. how your work associated with this theory.
Another minor comment would be the rhythm of presentation should include mullti -tonation along your presentation. Some parts can be less enthusiastics but to add some pause for audience imagination????
last but not the least, hand gesture can be slightly reduced to balance with your overview presentation. Audience will then focus with you more.
Hope tha these comments would be helpful to you ????
Fyi- the previous comment with sticker of smiling face somehow shown as ??? . Please do not misunderstand the comment intention ka
Does the quality of the content and the composition of 3 video clips be checked by experts?
Can you change the frame size of video ? It would be better if the frame size is wider.Maybe when you begin to introduce the natural scenery of Ban Rong Kla,if you use bright light,not dark light,it would make people feel more fresh.As for me, I like things which have bright color because I will feel happy when I see them.In the first part,you can use dark color to express your boring mood.In the second part,maybe using bright color can express the process of changing mood clearly You are good.But I hope you can consider advices.
Can you change the frame size of video ? It would be better if the frame size is wider.Maybe when you begin to introduce the natural scenery of Ban Rong Kla,if you use bright light,not dark light,it would make people feel more fresh.As for me, I like things which have bright color because I will feel happy when I see them.In the first part,you can use dark color to express your boring mood.In the second part,maybe using bright color can express the process of changing mood clearly You are good.But I hope you can consider advices.
I’ve seen the video and analyze it to the best of my understanding as well as this entire research. I am not good with this so my questions and statements are based on the point of view of a regular person which I guess is the target audience of this video.
I went over to your abstract and your objective but I’m not sure If I was able to to inderstand it correctly. So the objective of the research ot to analyze the content of 3 videos and use the resilt of that anlysis to your sample community which is Ban Rong Kla? So the things that you have learned from your analysis on the 3 videos that you mentioned were applied on the video you created for Ban Rong Kla, Did I understand it correctly?
That was basically my question.
Now on the video part I like the concept that you had using the life of a regular working person who needs to have an escape and breathe and that’s what Ban Rong Kla is. A place to breathe, a place to enjoy which is why it’s called Paradise. I also like the idea of the word Brave Man’s paradise because that only implies that you can only be able to find a paradise like Ban Rong Kla if you have enough courage to go out of you usual and comfort zone.
I like the idea that you use natural light and earth tone colors that only makes the experience very real. The camera angles going over the mountains and the beautiful flowers gave us a good view of the beautiful scenery that our eyes can devour. I also like how you explained about foucisng on the strawberry to show it’s size. That gives us more details without actually saying it.
Congratulations! Watching the video you created was an experience and I enjoyed it. Good job.
First of all, You have the creativity and determination to do whatever you can dream. I hope you feel proud today and confident in your ability to rise to your next challenge.
My Q&A
1.Multimedia communication—how to reach your target audience And through which communication channels?
2.Do you think about a framwork on effetive rurall communication for development your project?
I look forward to seeing what else you achieve as you move forward.
A great use of natural lights to shine on the shiny life in the village as opposed to artificial lights to shade the gloomy life in the city!
My Q & A
How does the different natural lights at different times of the day are used to depict the different aspects of the trip, a dawn, a bright noon, and the sunset? Does it has someting to do with the warm welcome that shines on the smilling faces of the children and villagers, their friendship and kindness, and the return to the cuddle of nature?
You have proved to be capable of achieving your goals in life. I am excited to see you achieving your next goal.
Hi!
First of, congratulations on your research study and for successfully presenting it in an international online conference. I’m a development practitioner and I’m no expert in your field but I would like to raise a few questions. I’m asking these from the perspective of a non-communication arts major, so please bear with me. :)
You’ve mentioned about purposive sampling, may I confirm if these are the criteria you’ve used in choosing the three videos you’ve analyzed: (1) a community tourism video, (2) a five-minute video, and (3) a video from a private organization or the general public? Are there other characteristics/criteria considered aside from these three? What are these?
For the method of analysis, from what I understand, you’ve used the Image Analysis Theory: The Good Eye, is that correct? If yes, aside from that are there other methods of analysis used in the study?
I quite agree on a previous comment that the objectives of the study and the research question could have been stated more clearly (but maybe it was stated/explained further in your manuscript). Nonetheless, you did a wonderful job on this research and I really find it clever that you created a new community tourism video to present the results of your analysis. This is surely a valuable contribution to promote Ban Rong Kla village for community tourism.
Thank you for your presentation and once again, congratulations!
Hi!!
First of all congrats !! What a wonderful feeling it must have been to complete the video presentation !
Am not an expert but lemme try to add some feedback :)
watched and read your video and abstract couple of times
1. Agree with some of the comments, the objective needs to be more clear .. maybe in the complete paper you mentioned it already.
2. Whose your target audience in creating this clip ? You did such great job by providing the subtitles as well for an international audience such as me who now after watching it want to visit Ban Rong Kla Village . The road map in the beginning of the clip was a good image for an audience whose not familiar with the area.. but maybe some added information in the beginning of how many hours it is from the big city ? And some website or link in the end for audience whose interested after watching the clip to go to for more info on the village.
3. I love the images you captured in this short clip, but maybe next to consider instead of you and 1 other person in the clip doing the activities (aside from the activity w/ the children) you can add an activity that is done w/ a group of more of the villagers so we can have more feeling of the friendly community and how they do their activity based on "a simple way of life-based on the sufficiency economy."
4. Agree w/ some of the comment on wider camera's frame.
overall it was thoroughly a great movie ! Love especially the lights you're using ! Darker light at the city when all the stressful life is happening and earthy soft natural at the mountain! You feel relaxed watching it! And the angle, the wide angle using drone was fantastic ! And love the frame when you captured the smile of the children !
Congrats on a wonderful presentation ! Am already your admirer and after watching this I can't wait for your other projects such as this !
Hello, Nadech
Thank you for producing this video clip. It can encourage audiences to start to do whatever they want.
By the way, I would like to ask you some following questions.
1. Who is your main target audience group? (In terms of age, gender, their occupation or lifestyle, etc.)
2. How can you promote the clip to them? Which channel is the most effective way to let them know and watch your video?
3. What do you expect from the audiences after watching the clip?
4. What about Hmong and Rong Kla Village, what do you hope for them? And do you think are there any effect to them after launching your video?
5. In terms of business, did you calculate the cost for producing the clip? If so, can you provide roughly proportion of the production cost? How many percentage of profit (or margin) will you receive? And what do you get from this? ( The answer can be in the quantity or quality information.)
Last but not least, I admire you as you are an idol for one who has to study and work in the same time. You can always show your potential and apply your academic knowledges well. Congratulations for your master degree. Looking forward to enjoy your quality works in the near future.
Nadech,
one more to add on the video presentation .. maybe because you're sitting down the hand gestures are a lil bit distracting ...I understand though if we're in the classroom and standing up it 's easier to do the presentation than sitting down .. but just a minor detail :)
Again.. good luck!
Hi Nadech! Congratulations on completing the thesis. Your video is very engaging, it made me note "Rong Kla Village" in my next destination list.
My questions are:
1)Do you have ideas for developing "Sustainable Tourism" for Rong Kla Village?
2)Measures to keep nature as well as people's lives here are not affected by "tourists" and other activities.
Halo Nadech..
First of all, congratulation for your Master Degree research. After watch your video clips of Ban Rong Kla: A Brave Man’s Paradise & your presentation video, here some feedbacks from me :
- The idea to associate the name of place “Kla” (Brave) with the video message (by mention this “Kla” in the dialog) to make people out from their routines & facing new challenge is a smart idea. Well done for that.
- Since you said that the objective of the research was to analyze the content and the composition of 3 video clips presenting community tourism as stated in your abstract, so in my opinion, you also need to give a brief explanation to the viewer about:
- Why you choose the 3 videos by purposive sampling
- What your conclusion after analyze those videos (& the alignment with communication theory, if any)
- What the points from those videos that you use or not use in your BRK video creation (is the good eye theory the same approach from the 3 videos that finally you use in your BRK video creation?).
I hope to see the brief explanation about this in your presentation video actually, but maybe you already explain it in your thesis paper (if any) since I can’t find your paper anywhere.
- Overall, your Ban Rong Kla video is great! I enjoy it & got the message. Just additional little suggestion to put more dramatical music scoring at the beginning of the video, since it is the first impression when viewer will decide whether to continue watching the video or not. I think more aerial shots by drone in some places is also good choice since it will add more dramatical ambience.
I hope it can be your additional feedback & I hope I can visit Ban Rong Kla in the near future :)
Dear WALAIPORN NAKAPAN
Thank you very much for your comments and your advice. I would explain your questions as follow
1. I focus on analysis to create new forms of community tourism video clip. Promotion is a part of the video creation output.
2. My research question is appeared in the first of the objective, which is to investigate the content and the spatial organization in the video clip that presents community-based tourism. (It appeared in thesis paper)
3. I would like to insert a link in this video, but I can't.
4. The Good Eye Theory presented by Gillian Rose (2001) classifies 5 issues of analysis including
1) Content
2) Color
3) Spatial organization
4) Light and
5) Expressive Content.
Dear PATTRA JOTIKABHUKKANA
Thank you very much to visit this website and comment my research. I really appreciate.
I have applied "The Good Eye" theory as a way to create a new video clip for community tourism. Due to the dimensions of the images involved in the video clip creation process. I have to analyze images in various dimensions first in order to be able to create a new video clip.
I hope that your recommend will be useful for my next work.
Dear คุณสุมามาลย์ ปานคำ
I selected the 3 video clips by using selection criteria based on the content of the clip. By watching that each clip is consistent with the issues that need to be studied and creating a new video clip.
Hi Nadech -
First, thank you for sharing your research and presentation. It’s very interesting and quite refreshing. Your enthusiasm is contagious and dedication admirable. For sure, it made many people start looking deep into themselves to find that love, courage and thirst yet again for new adventure. And start their planning to visit and discover Ban Rong Kla first hand. Lucky I already visited but really short trips so maybe longer next time and for bigger and deeper purpose. My background is mainly in engineering (chemical and Researh & Development) hence I may not be as qualified as the others to give sound comments/suggestions on or as related to communication arts so like the others, please bear with me.
Some thoughts from my end:
- Presentation:
- For me very good overall, quite concise and straight to the point.
- Very encouraging and entertaining. Really amazed with the flow and continuity of thoughts and the emotions in every word/sentence. With pure excitement and more importantly with strong confidence.
- Good to include some slides and pictures as you talk them, helpful to us audience.
- Very good delivery and coherent for a 5-minute timing. Your English just awesome. Congrats.
- Content:
- I saw some comments on the objective needing more clarity. It’s already stated actually but just need to be reframed a bit maybe (objective/goal vs. key strategies/critical work done).
- I understood key results/learnings which can be dimensionalized as “social” aspects (clear community map, attractive tourism activities, unique local produce, etc.) and the “technical” aspects (color, lighting types/intensities, images compositions/angles etc., visuals/visual expressions etc.), your examples really helped. I searched imaging/image analysis techniques, have not come across “Good Eye Theory” yet though maybe already explained in your paper. And based on your explanations, able to grasp the spatial and expressive content key concepts too. Very interesting.
- Some builds if I may, but not sure if already done or if needed or maybe not part of the scope at all. As product researcher, previously worked with marketing on product TV/radio copies/ads and important for us to consider our target market/audience/consumers. Hence, also curious if you need or you have specific target people/audience for this project. If yes, just maybe want to consider doing some segmentation study to understand them more like demographics (age, social class, purchasing power, channels to reach them, attitudes, beliefs, etc.), habits and practices and perhaps culture will also play an important role if they are also open to foreigners besides non-locals. To help and guide more on next events’ promotions, new materials and designs (maps, leaflets, labels, posters, slogans, etc.). Again if only needed, if still can be done and if part of the scope.
- Maybe important to also match target audience/people’s needs and expectations
to that of Rong Kla Village and people’s needs and expectations too. I’m sure you aim for the best for both parties, i.e., WIN-WIN situation so everybody happy and fulfilled! - As this becomes bigger in scale, a feasibility study might be worth doing as well if in scope too.
Thank you again. Truly a great endeavor to helping others and to building more and better lives. Excited for you on what the future still holds. Good luck, more power to you and your team. ‘Will be glad to help in any way I/we can.
Best regards, Tere Perez from Philippines
Dear LOVENADECHFOREVER
Thank you very much for your advice. I intend to set the frame size of the video clip like the filmmaker. It made the audience feel like watching a short movie together with a video for community tourism.
I received advice from my professor on how to use the light of images. The bright light will make the clip so relaxing and comfortable as you said. But I selected the dark light present in the first part of the clip because I want the audience to see the difference between a busy lifestyle in the city and a relaxed lifestyle in rural. In which the light of the image influences the perception of the audience a lot. Thank you for your comment. I will take it into consideration for the next creation.
Dear WENDY CEE
You understood correctly. I selected the 3 video clips by using selection based on the content of each clip. By the content of the clip is consistent with what I want to study and creating a new video clip.
Thank you very much for commenting and enjoying with the video clip that I created. I hope you dare to travel to a new place and get new experiences same as I received.
Good afternoon,
Actually, I am doctor so I am not good in films but in case of being graduated medical degree, it is also necessary to do research.
Firstly, I am appreciated in color tone and music reflect easy lifestyles, fruitfulness, and nature in this community.
Second, I am not sure that your result can answer your objectives or not , could you please explain what objectives and results are .
Third, Do you have inclusion or exclusion criteria ?
Finally, which type of your research is
Please accept my apology because I can get well understand in scientific research because of my career; however, I am interested in your research and need to understand it more .
However, you did it so good .
Best Regards
Dr. Benjaporn Nimitvanich
Good afternoon,
I have seen your research .
I would like to give you suggestions.
1. The color tone is good represents nature lifestyle in Rongklaa village.
2. At the first part of this film, it seems more stress than your real lifestyle because it is normal process of human to learn then work . You may present as you graduated afterthat go to travel at Rongklaa village as your gift from your success in graduation .
Finally, I have been there before, this place is very nice. After I saw your film presentation, I have an eagerness to go there again with my friends.
sincerely yours
Narumol Nimitrvanich
Dear PHECH PHECHSAWASDI
Thank you very much for your questions. I would like to answer the following questions:
1. My target group is general public. I use the method for publishing the video clips on the YouTube website which is accessible to everyone. I also use the social media both Instagram and Twitter to communicate with audience.
2. The conceptual framework of communication for rural development is not used in terms of the video production at this time. I have applied the concepts that are related with the concept of community tourism for the video production. However, this framework will be used for further development in the future.
Dear N' Nadech,
First of all, Congratulation on your well-deserved success.
From your reserch, please see my comments and suggestion as below ka..
1. The research was clear and let us understand why do you need to do this project.
2. From analysis of 3 VDO clips, your VDO clip shown that you can bring all the good points from each VDO to create your own
3. The concept of ‘Kla’ is very good, you are smart to use multiple meaning of this word to be a keyword for storyline. It makes these clip even more interesting.
4. The analysis of content were clear but still have room to improve
4.1 Abstract Content; You did very well both explaination and execution. Mood, tone, lighting and visual are well organized and make audience feel good when they see the clip
4.2 Concrete Content; This part needs some more reason to believe. As you bring only 2 points which are landscape and food might be too soft, you can have more i.e. culture which could help to make this community even more interesting.
The overall is good, these VDO can inspire people to open their eyes for the new things like the concept of ‘kla’ ..
Hope my comments can help ka..
Good luck and Congrats again. :-)
Mallika
Hi,
First of all, congratulations on the completion of the vdo clip and, hence, your master’s degree.
I personally don’t have a background in film and photography so I’m in no place to comment on your techniques. However, I do think the vdo is a great introduction into this little-known community and by integrating the stress of the daily life in the city, the contrast is there for viewers to understand why one must travel.
The visuals are great and of high quality from a consumer’s point of view. I think, for it to help people to further explore this community, the vdo should be accompanied by a website, which provides information and links for one to make a travel decision. A gallery showing the images taken by you and visitors (through hashtag algorithm) could be entertaining and relevant.
My only question for the vdo is why did you choose to end the script like an open-ended question?
“See how beautiful the nature is and remember this feeling. Before everything...” (clock ticking)
To me, it sort of reminds me that all of it was a dream and I will soon wake up to find myself back in the reality. It’s a bit melancholic but it was a good dream. What are your thoughts?
Thanks and best of luck in all your future endeavours!
Sincerely,
J T
Dear KANCHANAWAN CHINAKAM
Thank you for your interesting question. Let me explain as follows
1. Natural light at different times makes the audience feel different while watching the video clip. Each tourist attraction in this community is different beauty in each times of the day. I know it from the local people. Therefore I would like to present for the audience to know where the place is suitable for traveling at the time.
2. The warm hospitality of the local people reflected on their smiling faces. Demonstrated being in the midst of a good environment that makes everyone looks happy. The true happiness is related to nature. Returning to the cuddle of nature is like having a return to a warm family.
Dear VIVIEN GEDALANGA
I'm very pleased that you comment on my research. Aside from what you said above. I selected 3 video clips based on the content characteristics of each clip that have content related to the issue I want to study. And it related with the content of my new video clip creation.
In addition to the "The Good Eye" theory, I also use the concept of "Community Tourism" presented by the Economic Analysis Agency of Government Savings Bank (2018) and "The production of the video for community tourism" presented by Tepin Saiwichit (2016).
The objectives and research questions, I have explained in my thesis paper. You can download to study at this link https://rsucon.rsu.ac.th/proceedings .
My thesis paper will be uploaded soon.
Thank you very much for your comments.
Dear NUR DARUSSALAM
Thank you very much for your comment.
1. In fact, I focus on analysis to create new forms of community tourism video clip. Promotion is a part of the video creation output. However, my full paper will be uploading soon on the website at this link https://rsucon.rsu.ac.th/proceedings.
2. I agree with your advice that I should add more details on the route to the Rong Kla village from the beginning of the capital city. I have received this advice from my professor. I will improve it in the next creation.
3. It's a good idea. I hope that I will use this idea for the next creation.
4. I intend to set the frame size like the film. I would like the audience watching a short movie together with a video clip for community tourism.
I hope you enjoy with my video clip creation! “Ban Rong Kla: A Brave Man’s Paradise”
Dear VASITTA CHAROENSITH
Thank you for your questions. I would like to answer as following
1. My target group is general public (All genders and No age limit).
2. I use the method for publishing the video clips on the YouTube website which is accessible to everyone. I also use the social media from my official account both Instagram and Twitter to communicate with audience.
3. I expect the audience to see interesting aspects of this community like I see. I would like the audience to visit the places and experience new atmosphere, beautiful nature, and local lifestyle.
4. I think that the video clip will affect them after this. It's making a community become well-known and looking at community-based tourism from a different point of view can lead to change and the sustainability of the local village income.
5. In the production of this video clip. I calculated the cost by myself without the sponsors. It used only for my research studies not making business profits. I have been to this place many times. I impressed with this community. So, I would like my research to be useful to people in the community.
Hope you enjoy with my video clip creation. Thank you for following and supporting.
Dear JEANNE LINDEMANN
Thank you for your questions. I would like to answer as following
1. Yes, I do. I have an idea for development "Sustainable Tourism" for the Rong Kla village. It is sharing ideas with community leaders and villagers about chemical free farming that can be sold products throughout the year. In order to make this community known for growing chemical - free agricultural crops. However, everything takes time and proceeds gradually.
2. I think that many people traveling to community tourism naturally have an impact. But this place is under the supervision of Phu Hin Rong Kla National Park. Therefore it has some level of supervision measures. However, we require cooperation from both tourists and people in the community to help each other preserve natural resources to remain beautiful forever.
Dear DEBBY
Thank you for your comments and suggestion. I would like to answer for your question as following
I selected the 3 videos with the content related to the issues that I want to study.
I was emphasized the analysis of the content of the three videos by using the Good Eye theory framework to investigate their concrete and abstract contents, color, spatial organization, light, and expressive content. The result of data analysis as follow
The Concrete contents are 1) The locations of the communities that appeared on the map are making the community easily accessible to tourists as it can also be easily found on websites. 2) Each community has its own attractive activities for tourists who want to learn the way of living of the locals. 3) Each community has a unique agricultural product
The Abstract contents are 1) The videos reflected the simplicity of life. And 2) Living on a simple way of life based on the sufficiency economy.
The 3 videos used colors of earth tone that could relate the audience to nature and the environment.
The 3 videos used the different visual angles. It's made the video clips attractive and interesting. Each visual angle was found to give different meanings.
The 3 videos used natural light and light adjustment techniques and technologies could contribute to different emotions.
The expressive content of 3 videos is positive emotions presented through visuals.
Of course, what I said above is used to create a new video clip “Ban Rong Kla: A Brave Man’s Paradise"
My full paper will be uploading soon on the website at this link https://rsucon.rsu.ac.th/proceedings. You can download it.
Hope you will enjoy your trip in the near future.
Dear TERESITA C PEREZ
I am very pleased to read your various recommendations as a researcher. Thank you very much for your comments. I really appreciate.
You can find the visual analysis conducted in this research followed the Good Eye theory proposed by Gillian Rose. (2001). Visual Methodologies. London : Sage Publications. I have mentioned in my full paper. It will be uploading soon on the website at this link https://rsucon.rsu.ac.th/proceedings.
I agree with your suggestions for scope and target audience in the research study. But first I have to say that the creation of video clip for Rong Kla village is aimed at the general public in Thailand. I think that creating the new video clip in the future will have to add foreigners in target audience.
I am honored to receive advice from the researcher of the Philippines. And thank you for following and supporting.
Dear DR. BENJAPORN NIMITRVANICH
Thank you very much for your comment. I am very pleased to receive questions from the medical personnel.
The objectives of my research are following
1) To investigate the content and the spatial organization in the video clip that presents community-based tourism.
2) To create a video clip that would publicize and promote community tourism in Rong Kla Community, Nakhonthai District, Phitsanulok Province.
I selected 3 video clips by using purposive sampling method. In which each clip has content consistent of community tourism.
I was analysis the content of the 3 video clips by using purposive sampling method. In which each clip has content consistent of community tourism. I used the Good Eye theory framework to investigate their concrete and abstract contents, color, spatial organization, light, and expressive content. The result of data analysis as follow
The Concrete contents are 1) The locations of the communities that appeared on the map are making the community easily accessible to tourists as it can also be easily found on websites. 2) Each community has its own attractive activities for tourists who want to learn the way of living of the locals. 3) Each community has a unique agricultural product.
The Abstract contents are 1) The 3 videos reflected the simplicity of life. And 2) Living on a simple way of life based on the sufficiency economy.
The 3 videos used colors of earth tone that could relate the audience to nature and the environment.
The 3 videos used the different visual angles. It's made the video clips attractive and interesting. Each visual angle was found to give different meanings.
The 3 videos used natural light and light adjustment techniques and technologies could contribute to different emotions.
And, the expressive content of 3 videos is positive emotions presented through visuals.
After that, I used the results of the analysis to create a new video clip for community tourism called “Ban Rong Kla: A Brave Man’s Paradise"
Yes, I do. I have used the criteria for determining the content of each clip to be consistent with the issues that I want to study and the creation of a new video clip.
The type of my research is Qualitative research by textual analysis under phenomenological paradigm.
Best regards.
Dear NARUMOL NIMITVANICH
Thank you very much for your comment and your suggestion. I will take these things to improve my work even better.
Hope you enjoy the next journey.
Best regards.
Dear MALLIKA
Thank you very much for your comments and suggestion.
I do this project because I have been visited this place in many times, both from work and tourism. I was impressed with Rong Kla Village, community leaders, villagers, including children who have organized agricultural distribution activities to earn income to their community.
I want to be a part that helps and support their community to be sustainable.
Thank you for your compliment. I think there are still many points that I have to develop further and I will improve on the next creation.
Your comments can help me a lot.
Dear J T
Thank you very much for your comment. I agree with your suggestion that the video clip should have an attached official website for travel recommendations, for showing photos of people who visited and for publicize various community activities to the audience.
I think this idea will help the community in another way.
At the end of the video clip. I choose to end of the script with ..... (full stop). To stop the audience to listening sound of clock ticking that telling your travel time has run out and you have to go back to work as before.
All the story is not a dream. It is the true life cycle that people have to work and find time to rest to recharge your life. When time is up, we have to return to work for our own the next goals.
Best regards.