The purposes of this paper were (1) to study the level of influence the form of perceived usefulness and perceived sacrifice for electronic satisfaction and (2) to investigate the relationship of the causal model and the impact of perceived usefulness and perceived sacrifice on electronic quality service and electronic satisfaction. This paper was quantitative research that used questionnaire for collecting data. The samples were 500 participants of generation z. using descriptive statistics; the data collected were analyzed by using the percentage, mean and standard deviation. Structural equation modeling (SEM) analysis was conducted to test the hypotheses of the structure.

          Results of structural equation modeling indicated that the perceived benefit-usefulness, perceived benefit-playfulness and perceived sacrifice-price had impact on electronic quality service. The electronic quality service had impact on electronic satisfaction were statistically significant at 0.01. But, perceived sacrifice-ease of use had no the impact on electronic quality service.