RSUSSH 2020
IN20-100 Food, Accommodation, Tourist Attraction, Transportation and Shopping Impacting Chinese Tourists’ Satisfaction in Visiting Thailand
Presenter: Shan Zhao
Bangkok University, Thailand
Abstract
This study aimed at exploring how food, accommodation, tourist attraction in terms of scenic spot and entertainment, transportation and shopping impacting Chinese tourists’ satisfaction in visiting Thailand. The survey questionnaire was applied for collecting the primary data. The sample size was 200 Chinese tourists who had visited Thailand. The majority of respondents were female (129 people with 64.5%) with 19-30 years of age (93 people accounting for 46.5%). They were company employees (65 people of 32.5%) and earned an average monthly income less than 4,000 CNY (72 people with 36%). Most of them completed bachelor’s degree (104 people with 52%) and had visited Thailand once (143 people with 71.5%) with group tour (128 people with 64%). Based on the findings, tourist attraction in terms of scenic spot and shopping influenced Chinese tourists' satisfaction while visiting Thailand at the significant level of .05 while food, accommodation, tourist attraction in terms of entertainment and shopping had no impact.
Citation format:
Zhao, S., & Tarnittanakorn, N.. (2020). Food, Accommodation, Tourist Attraction, Transportation and Shopping Impacting Chinese Tourists’ Satisfaction in Visiting Thailand. Proceeding in RSU International Research Conference, May 1, 2020. Pathum Thani, Thailand.QUESTIONS & ANSWERS
Chinese travelers don't like anything the most. Why?
And cultural tourism affects Chinese tourists or not
Thank you for your question.
From the previous studies, Thailand owned rich natural tourist attractions which tended to be one of the main factors for Chinese tourists to visit this country. And my research also found there was an impact of tourist attraction in terms of scenic spot on Chinese tourists’ satisfaction in visiting Thailand. In addition, in my opinion, not only Chinese travelers but also travelers from all over the world are huge fans of beautiful scenic spots.
Culture tourism do affect Chinese tourist. Most of the popular tourist attraction in Thailand are related to Buddhism such as Wat Phra Kaew, Wat Pho, Doi Suthep, etc.
How to make sure that your samples are represented of population?
Do Chinese tourists just only love to explore places to eat and entertainment? Do they want to seek something else like Thai architecture or Thai art? Why?
Thank you for your question.
The online survey questionnaires with a screening question were distributed to the target sample by posting on WJX and Mafengwo for collecting data. WJX was one of the famous Chinese websites for collecting data online and Mafengwo was one of the famous websites for sharing travel information by whom traveled all over the world.
Thank you for your question.
According to my research, food and entertainment did not impact Chinese tourists’ satisfaction in visiting Thailand.
The finding also revealed that shopping accounted for the largest weighs of relative contribution toward Chinese tourists’ satisfaction in visiting Thailand, followed by scenic spot.
From the previous study, Bangkok, the capital city of Thailand, was one of the world’s premier shopping hub including mega-malls and unique outdoor markets. Thailand own abundant natural attractions like island, seashore, mountains and other natural scenic spots which tended to be the chief attractions for Chinese tourists to visit and revisit. Moreover, tourists traveling to Thailand were interested in the tourism attractions with cultural heritages.