Currently, consumers are increasingly interested in healthy beverages and food. Fruits and Vegetables contain vitamins and minerals. Both of them are sources of antioxidants, which support the immune system and aid in disease prevention. Lycopene, probiotic, and fiber have been a trend of healthy functional ingredients throughout the world. Thus, the product idea generates a product concept for new product development. This research is aimed to study the survey of consumer behaviors and acceptance on functional ingredients (lycopene and a mixture of probiotic & fiber powder) in a pressed bottle cap as a new healthy beverage. The 100 participants who participated are originated from Panyapiwat Institute of Management. These individuals were divided into 2 groups: university students and workers at a ratio of 20:80. The data was collected using a questionnaire and a sensory test with a 9-point hedonic scale. The results showed that the objectives of their consumption are beneficial and nutritional (63%, 56%).  The acceptable pricing is at 18 THB per 4 grams (52%, 41%) and the packaging satisfaction is OK (70%, 55%). The expected frequency to buy is a week per bottle (84%, 78%) and the purpose to purchase is when they do not have enough rest at 48%, 55%. A likely place where they would purchase the product is at convenience stores at 90%, 94%, and the purchase intent is 46% and 33%. The expected benefits of the product are 59% antioxidant, and 43% digestive system improvement. For the sensory evaluation, the overall liking score of those are 6.46±1.49 and 6.36±1.80 (P≥0.05), respectively. Accordign to the survey, the developed product should therefore have a similar characteristic to the product survey, and fit to target consumer acceptance.