RSUSSH 2020
IN20-003 The study of influences on beauty blogger in social media advertising among Rangsit University students
Presenter: Krittiya Chatjarukul
Rangsit University, Thailand
Abstract
In this study, quantitative research was conducted through an online questionnaire with 393 participants to investigate the influences of beauty bloggers’ product posts on social media on Rangsit University students. The study found that beauty bloggers can be a key opinion leader that draws action or creates awareness of products or services. However, it also found that social media advertising through general consumers has more significant impacts on Rangsit University students than through the beauty bloggers. Besides, an overexposed situation always happened when the beauty bloggers endorsed too many products at the same time, causing the cosmetic industry target consumers do not want to buy the products.
Citation format:
Chatjarukul, K., & Chareonrook, D.. (2020). The study of influences on beauty blogger in social media advertising among Rangsit University students. Proceeding in RSU International Research Conference, May 1, 2020. Pathum Thani, Thailand.QUESTIONS & ANSWERS
Who are general consumers in your research? Do they include the hired product reviewers? And why social media advertisings through general consumers have more significant impacts?
According to พัฒน์ธีรา พันธราธร questions, general consumers in my research is a person that bought a product by themselves and share the real opinion about the products without hired from the brand. Social media advertisings through general consumers have more significant impact because
some people believe that beauty bloggers didn't use the product in their real life and share the opinion for the profits only but general consumers they didn't hire from the brand so their opinion will have more trustworthy then it turns to be a spread of word of mouth on social media.