The study used a quantitative method through an online questionnaire to examine how Thai viewers of Gluta Story Club Facebook page react to the use of viral animals’ content. Briefly, the study found the viral animals’ contents on online media did not impact to Thai online viewers. The viewers’ perception and attitude results are at the level of neutral, and the behavior is at a some-time level. Even though the viral animals’ contents do not have an impact towards Thai online viewers concerning their perception, attitude, and behavior, the study found that the participants will retrieve and consume the viral animals’ contents in all type no matter what. The reason is that the participants’ interest is drawn towards animals, and they consume the viral animals’ content to entertain themselves. Nevertheless, the results are based on only the participants of the case sample study in the Gluta Story Club, meaning that the results from different samples could lead to different results.