RSUSCI-2022 & RSUSOC-2022

IN22-112 The Impact of Covid-19 on Consumer’s Behavior in Buying Lottery Tickets in Thailand

Presenter: Naphat Khanutwong
International Business, International College, Rangsit University

Abstract

The purpose of this research is to investigate and study consumer behavior regarding participation in government-regulated lottery systems before and during the Covid-19. The behavior and decision-making of the participants can be used to imply and identify the problem whether consumers participate in purchasing lottery more or less before and during the pandemic. In order to accomplish the objective, the research is conducted through collecting primary data by providing questionnaire/survey for the 200 participants. This research is quantitative research where the information of consumer behavior is used as an analytical framework in relation to the research paper to help explore and clarify the results. The information based on the questionnaire answered by the participants was used to analyze the research question and hypothesis. Moreover, the use of an analysis program called SPSS was utilized to find the standard deviation to further use in comparison with the hypothesis. The findings show that due to a reduction in wages and layoff of workers caused by the pandemic, the consumers were less likely to buy more lottery tickets during the Covid-19 in order to conserve their money and net worth for necessities. Furthermore, adding to the factors that age and income of the individual play a massive role in having an effect on the consumer behavior and decision making. Younger generations are often seen as unpopular and an outdated way to make money. But the purchasing of lottery tickets for the older generations is seen as a norm; due to the release of lottery in their time. To further add more, the purchasing behavior of the consumers depends on the surrounding environment and the culture they are brought up in. Hence, the hypnosis stated was aligned with the research results, as during the pandemic, people tended to purchase fewer lottery tickets in order to save money.

Citation format:

Khanutwong, N., Sathaphorn, N., Sermvilasakul, T., & Puapradit, A.. (2022). The Impact of Covid-19 on Consumer’s Behavior in Buying Lottery Tickets in Thailand. Proceeding in RSU International Research Conference, April 30, 2022. Pathum Thani, Thailand.