In the Philippines, the Kindergarten to Grade 12 (K-12) system has already been formed, with a curriculum focusing on advanced science courses such as Chemistry and Biology. Senate Bill No. 1520, the Doktor Para sa Bayan Act, provides prospective Filipino doctors with a full scholarship. The University is a local university in the Philippines offering thirteen (13) Bachelor's and four (4) Graduate programs, accredited with the ASSOCIATION OF LOCAL COLLEGES AND UNIVERSITIES – COMMISSION ON ACCREDITATION (ALCU-COA) and ISO-2008 Certified with DOH classified Level 3 partnered hospital. Based on the theory of Ansoff about market development strategy - expansion of the market through customer segmentation and product positioning. The study aims to know the marketability of offering doctors of medicine. It sought to determine the following: (1) respondents' demographic profile; (2) urgency to enroll and willingness to pay for tuition fees and other miscellaneous expenses; (3) level of interest and reasons to enroll and (4) level of importance of the factors affecting one's interest. The study utilized quota sampling using descriptive statistics to interpret and analyze results. 628 people responded, the majority of them were enrolled in the science, technology, engineering, and mathematics (STEM) strand and graduated with a bachelor's degree in psychology. 224 are interested, 107 will enroll next year, willing to spend P60,000-70,000 pesos per semester and 602 will recommend the program. Career advancement, physical and laboratory exercises, clinical skills, teaching and learning activities, and community-based medicine as very important factors affecting their decision to enroll. Results revealed that there is a market demand that could be transformed into effective demand by offering Doctor of Medicine at the University.  The researchers recommend seeking grants scholarships and subsidies as financial support. The study's possible impact is to overcome market rivalry and to respond to the country's ongoing shortage of doctors due to the high expense of medical education.