RSUSCI-2021 & RSUSOC-2021

IN21-224 The Effects of Social Media on University Student’s Daily Life and Motivation to Study

Presenter: Benjamin Brasier
International Business, International College, Rangsit University

Abstract

Recently, social media has developed itself into a growing virtual platform that allows us to connect, communicate, share ideas, and stay updated on news. It has revolutionized the way that humans communicate with each other, and it has contributed to making the world a more modern society. The purpose of this research was to find out whether or not social media has any correlation with students’ daily life whiles studying in university. This research investigated how social media affects university students on a daily basis and sought to find out how the students balance their daily lives while being on social media. Last but not least, this study also examined how daily usage of social media impacts the students’ motivation to study. This study was made using qualitative research that was conducted through an interview of 15 university students who are between the ages of 18 and 24 years old. The discussion and conclusion portion of this study stated that the responses were mixed because the university students have their own thoughts, perceptions about university work, and characteristics that are taken into account. The university students all use social media, and it has been integrated into their everyday routines. The results showed that social media does not affect overall university life, yet it is still a distraction and the culprit of procrastination amongst the students. However, even so, there is a good balance between the students’ daily life and how active they are on social media because this study found that the students prioritize their work before going onto social media. This study further explored that social media impacts the majority of female university students’ self-esteem, resulting in some negative effects on a daily basis. The results further displayed that the majority of the participants think that even if social media has some downfalls when it comes to their everyday lives, there is nothing too serious and there are no issues on a big scale.

Citation format:

Brasier, B., Malisuwan, U., & Bhovichitra, P.. (2021). The Effects of Social Media on University Student’s Daily Life and Motivation to Study. Proceeding in RSU International Research Conference, April 30, 2021. Pathum Thani, Thailand.