With the economic globalization, international competition has become involved in various business issues cannot be avoided, Enterprises in international marketing, the environmental factors have become a major key. Understanding of the actual macro-environmental factors, and fully aware of where their own micro-environment and in line with local conditions, to develop an appropriate marketing strategy. Enterprises has become a growing concern. This article is for the international marketing of environmental factors in the analysis, L’Oréal China's major companies on how to analyze the light of China's macro-environmental factors and their own micro-environment in China to develop a successful marketing strategy in order to reflect the environmental factors on the importance of international marketing.