This research aimed to investigate the supply chain from the upstream stage to the downstream stage, of the handwoven silk of a silk store in Ban Khwao District, Chaiyaphum Province, Thailand, through the analysis of SWOT. The research also applied TOWS Matrix to the generation of strategic options and analyzed its value chain that could reflect major as well as support activities. Besides, the SCOR Model was analyzed to discover relationships and improve the efficiency of the supply chain. Data were collected through 30 in-depth interviews with key informants who were in the supply chain, including silkworm farmers, silk weavers, and/or silk product producers. The result revealed that the supply chain needed to be completed in all stages, from the upstream stage to the downstream stage, which would result in effective management planning and competitiveness enhancement. The research also recommended possible approaches for the increase of the potential for silk production; Silk delivery for storage, Supplying threads according to the order, Silk production for sale, and Increase the potential for online marketing for the Thai silk community enterprise.