RSUSCI-2021 & RSUSOC-2021
IN21-069 The Study of the Cultural Communication Networks of Chinese Confucius Institutes through the Mode of Strategic Stakeholder Engagement
Presenter: Xiaoyi Zou
Faculty of Education, Education, Chengdu University
Abstract
Under the mode of strategic stakeholder engagement, the Chinese Confucius Constitutes promote China’s soft power effectively through the commitment and corporation with its local stakeholder worldwide in ten years. As the networks sponsor, the Confucius headquarters build a comprehensive and resourceful network through approaches of network structure, network synergy and network strategy.