RSUSCI-2021 & RSUSOC-2021

IN21-069 The Study of the Cultural Communication Networks of Chinese Confucius Institutes through the Mode of Strategic Stakeholder Engagement

Presenter: Xiaoyi Zou
Faculty of Education, Education, Chengdu University

Abstract

Under the mode of strategic stakeholder engagement, the Chinese Confucius Constitutes promote China’s soft power effectively through the commitment and corporation with its local stakeholder worldwide in ten years. As the networks sponsor, the Confucius headquarters build a comprehensive and resourceful network through approaches of network structure, network synergy and network strategy.

Citation format:

Zou, X., & Wang, Z.. (2021). The Study of the Cultural Communication Networks of Chinese Confucius Institutes through the Mode of Strategic Stakeholder Engagement. Proceeding in RSU International Research Conference, April 30, 2021. Pathum Thani, Thailand.