COVID-19 has affected tourism industries around the world. Domestic tourism should be promoted online. Being on the first page of the Google Search Engine Result Page (SERP) is the first gate of building awareness of tourism companies to people. Meta descriptions, an explanation of content on a web page showed on Google SERP, are like the first door to invite audiences to enter the page. Therefore, persuasive language is important for writing a meta description. However, persuasive language is not educated by most online marketers. To fill the gap, the use of rhetorical figures in advertising, one of persuasive language, in meta description were studied in this research. Moreover, the opinions of online marketers about the importance of language use and rhetorical figures in advertising were examined. 10 meta descriptions on the Google search engine result page and 50 online marketers, the sampling groups, were selected by using purposive sampling. Those 10 meta descriptions were analyzed with rhetorical figures in the advertising framework by McQuarrie and Mick (McQuarrie & Mick). Regarding the importance of language use and rhetorical figures in advertising, a questionnaire was answered by 50 online marketers. The result showed applying rhetorical figures in advertising in 4 of 10 meta descriptions. Founded rhetorical figures in advertising were alliteration at 50% and anaphora, anadiplosis, and pun at 16.67% for each. The result of the questionnaire showed a mean score of 4.62 with a standard deviation of 0.41 for the importance of language use in meta descriptions, and a mean score of 4.04 with a standard deviation of 0.56 for the importance of rhetorical figures in advertising. Therefore, 50 online marketers expressed their opinion through the questionnaire that both language use and rhetorical figures in advertising are important. This study can expand new knowledge to online marketers. Using rhetorical figures in advertising in meta description might increase the number of visitors to web pages.