RSUSSH 2020

IN20-251 Development of Lungworn Garden Project by Planning Adjusts Business Plans and Vernacular Architecture to Increase Project Revenue

Presenter: Emrat Watcharaporn
Rangsit University, Thailand

Abstract

           The research of Development of Lungworn Garden Project by Planning Adjusts Business Plans and Vernacular Architecture to Increase Project  Revenue has 3 purposes which are (1) to study the project master plan, can it help to improve the usability and increase the income in each area or not? (2) to study the business plan adjustment of the Lungworn Garden Project that can generate revenue and consistent value to users or not (3) To study whether the selection of local materials can create an architecture that is uniquely promoting the Lungworn Garden project. The research was conducted by using the theory and surveying of Lungworn Garden Project, Bang Hin Subdistrict, Kapoe District, Ranong Province. It is found that the area is still a wide open space with the adjustment of soil and land filling to different levels. There is a tent and a bathroom with a landscape area, high mountains with surrounded by palm plantations, forests and streams.  There is conduct in-depth interviews directly with project owners for their needs and operational problems. Then, bring the information gathered to workshops to change the layout, business plan adjustment and architecture work for a target of 300,000 baht per month.  From the presentation to the entrepreneurs, it was concluded that the area layout adjustment is appropriate, good income distribution. The business plan adjustment is possible by 50% due to different seasons resulting in many parts and the vernacular architecture is beautiful, creating a unique identity for the project. However, there is a possibility that it is difficult to invest. It can be modified in the future as appropriate.

 

Keywords: Architectural design; design studio; design method; architectural education; Ranong; Business Plan; Development Project; Master Plan; Vernacular Architecture; Project Revenue; ENO studio

Citation format:

Bunyavipakul, M., Changkwien, S., Emrat, W., potat, W., Duangthongpool, P., Pananwattanasiri, P., & Ruensuk, S.. (2020). Development of Lungworn Garden Project by Planning Adjusts Business Plans and Vernacular Architecture to Increase Project Revenue. Proceeding in RSU International Research Conference, May 1, 2020. Pathum Thani, Thailand.

QUESTIONS & ANSWERS

mallika jongsiri (Visitor)

I think it's interesting to propose the architectural design project relate to business model and investment . So I have a question;

-What's your identity of architectural design  which is the unique selling point to attract your market target customer?

-How long does the project  break even , is it worth for investment?

thank you .

punnarat jarungkon (Visitor)

what is the key success of this project ??

thank you.

Emrat Watcharaporn (Presenter)

Thanks  you MALLIKA JONGSIRI for interesting questions.

Bamboo is a local material used in architectural design.

The investment worth about 5 years if able to follow all business plans.

Emrat Watcharaporn (Presenter)

Thank you PUNNARAT JARUNGKON for questions.

The success of the project is Demonstrating how business design and planning can be used to make a project successful in terms of income that the project owner has set