Based on products and services, the brand operation has become an important part of business activities and cannot be ignored. The first-class brand is the core competitiveness of the enterprise and the important guarantee for the long-term prosperity of the enterprise. How to carry out brand management and brand strategy has become an urgent research topic for every enterprise. This paper takes Huami Technology Company., an ecological chain enterprise of Xiaomi, as an example to analyze. Relying on the existing advantages, Huami has gained a strong competitive advantage in the market through the implementation of a series of brand strategies. Through PEST analysis, five forces model analysis, SWOT analysis and other tools, the author analyzes the external and internal environment of the enterprise. The author studies the current situation of brand strategy of Huami and the existing problems in the process of implementation, put forward four suggestions on brand strategic measures which is of great practical significance for Huami to create brand advantages and improve the popularity of enterprises. At the same time, it is a great help for the development of wearable industry, since it provides reference for the same industry and other similar enterprises to carry out strategy research on variety.