How did your research data come out and What methods are used？ 

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My research results used SPSS and In this paper, through the use of empirical analysis method, through the use of sensitivity analysis, correlation analysis and regression analysis to verify the model and hypothesis, with product type and demographic as regulatory variables, and the tourism market in Kunming City, Yunnan Province, to explore the potential value of online tourism product type purchase The influence of the relationship between intention, the relationship model of continuous analysis and empirical research.

Second the literature analysis is mainly used to sort out the relevant literature and find the corresponding theoretical basis. By combing the influence of the perceived value on the relationship between product type purchase intent of online tourism, on the basis of the relevant research of domestic and foreign representative scholars, a relationship model based on the analysis and empirical research of the impact of consumer demographic variables in Kunming City, Yunnan Province and the product type of online tourism market in Kunming City, Yunnan Province is constructed.

Third the method of the questionnaire was used to collect data. Through online and offline two ways, in the typical sample area of Kunming City, Yunnan Province, the case study area, a questionnaire survey was conducted to collect relevant information of potential customers of different ages. After data collection, descriptive statistical analysis, reliability and validity test, sensitivity and correlation analysis were carried out by SPSS.

Finally through the use of SPSS software, the data obtained are analyzed, and the final path coefficient of each model is obtained through Amos, so as to test the research hypothesis. It provides data support for the verification of the research hypothesis and the research conclusion.

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Hello, how do you build your model?

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My model are based on

1.Technology Acceptance Model (TAM) is proposed by Davis (1986) according to the theory of rational behaviour, which is one of the most influential models of user acceptance information system.

2.The UTAUT model was first proposed by Venkatesh (2003), which is a technology used to test individual user information in an organization. It has the strongest comprehensive and explanatory ability in the model of acceptance mode.

3.According to Sweeny & Soutar (2001), they divided the perceived value into four dimensions: emotional value, social value, purchase price and quality value. In the research of Zeithaml (2000), the service quality of an e-commerce website is defined as the shopping that can promote efficiency and benefit. According to the consumption process of e-commerce website and other processes, the five aspects of information availability, ease of use, the stability of privacy, visual design and reliability are proposed as the service quality of e-commerce website.

4.From the perspective of tourists, they will form purchase intention because of the price discount of product type of online travel. Tourists will first search the related product types through the network and various apps, so as to form the expectation of the price discount and the discounted products and evaluate and select the price discount and the tourism products, so as to sense the benefits and costs brought by the price discount to a certain extent. After weighing the gains and losses, they form their own purchase intention. In this process, the impact of a price discount on tourists' purchase intention is mainly reflected in the evaluation and selection stage. Based on the experience of previous scholars, this paper chose two variables of perceived value and perceived quality as the basis of tourists' evaluation and selection, that is, the intermediary variable of the model. Because there are differences in the types and ranges of price discounts, tourists will have different perceptions. In addition, for different age groups, different work and income levels will affect tourists' feedback on purchase intention. Price discount is regulated by product type in the influence of tourists' purchase intention.

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你好，请问具体有哪些因素影响了顾客的感知价值，它们彼此之间有什么关系？

What is your paper objectives？

Answer about Mr.FUNGKUN WANG

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According to the results of data analysis, this paper makes the following summary for the hypothesis, accurately as follows: there is a significant positive correlation between customer perceived value and purchase intention. This positive correlation is reflected in that the Pearson coefficient between the four dimensions of customer perceived value and purchase intention is significantly correlated at the level of 0.01. The Pearson coefficients of perceived quality value perceived emotional value, perceived social value and perceived price value of these four dimensions are 0.420, 0.568, 0.497 and 0.498, respectively. Among the moderating variables, the moderating effects of monthly income, age and education in the demographic variables on the four dimensions of customer perceived value and purchase intention are all tenable; the moderating effects of product types on the four dimensions of customer perceived value and purchase intention are partially tenable. The specific results are as follows:

H1 Perceived quality value has a significant positive impact on customers' purchase intention Support

H2 Perceived emotion value has a significant positive impact on customers' purchase intention Support

H3 Perceived social value has a positive and significant impact on customers' purchase intention Support

H4Perceived price value has a significant positive impact on customers' purchase intention Support

H5The online travel product type has a moderating effect on the relationship between the customer's perceived value and the customer's purchase intention Support

H51The product type of online travel has a moderating effect on the relationship between customer perceived quality value and customer purchase intention Support

H52Online travel product type has a moderating effect on the relationship between customer perceived emotional value and customer purchase intention Support

H53 Online travel product type has a moderating effect on the relationship between customer perceived social value and customer purchase intention Support

H54The product type of online travel has a moderating effect on the relationship between customer perceived price value and customer purchase intention Support

H6The demographic variable regulates the relationship between the customer's perceived value and the customer's purchase intention Partially support

H61The demographic variable has a moderating effect on the relationship between the customer's perceived quality value and the customer's purchase intention Support

H62The demographic variable has a moderating effect on the relationship between the customer's perceived emotional value and the customer's purchase intention Oppose

H63The demographic variable has a moderating effect on the relationship between the perceived social value of the customer and the purchase intention of the customer Oppose

H64The demographic variable has a moderating effect on the relationship between the customer's perceived price value and the customer's purchase intention Support

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Answer about Mr.XIANGYU ZHAO.

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MY paper objectives are 4points

1.Under the influence of product type and demographic as moderating variables, determine the different purchase intention dimensions of the executive value to different product types of online tourism.

2.Based on the current situation of the development of tourism service quality and the relationship between the perceived value and the purchase intention of online tourism product type, this paper puts forward the research hypothesis. Then, the paper constructs the influence model of the perceived value on the purchase intention of different product types of online tourism consumers and puts forward the corresponding assumptions under the influence of product type and demographic, which are the adjusting variables.

3.This paper also analyzes the scale of relevant research, which shows that conducted value affects the product type purchase intention of online tourism, designing targeted questionnaires and conducting data collection. Then, this paper also conducts empirical analysis and verifies the model and hypothesis through sensitivity analysis, correlation analysis and regression analysis.

4.According to the results of the study, the author puts forward corresponding suggestions for the product type construction of online tourism and develops high-quality and efficient products and services to meet the needs of customers.

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How about your marketing recommendations for your thesis?

Answer about MISS. QIAN HE

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Marketing suggestion

a. According to the different types of tourism products, make reasonable marketing strategies

b. Pay attention to enhance the perceived value of tourists

Multi dimensional promotion of perceived value

a. Moderately improve the emotional value and service value of tourists

b. Enhance the functional value of tourists from many aspects

c. Try to reduce and deal with the emergencies during the tour as much as possible

d. Improve the cost-effectiveness of tourism products and reduce tourist costs

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Why choose influence of perceived value as a parameter to study purchase intention？

Answer about MR.FUDONG LUO.

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This paper explores the specific relationship between the front and back variables with the core of executive value; Besides, this paper puts forward a number of research hypotheses, which are tested one by one through questionnaire analysis, enriching the empirical research on customer perceived value. I choose perceived vale are based on Engel, Roger & Paul (2001) believed that the paid value could provide consumers with money, physical strength, time and other resources when they buy goods. Besides, Engel, Roger and Paul also believed that the acquired value includes acquisition and transaction. Among them, the perceived value is composed of four aspects, namely, emotional value, social value, purchase price and quality value. Besides, the actual needs of customers and the commodity goals they pursue are closely related to their living background and consumption background. In fact, every consumer has its own consumption personality. Even sometimes, customers' shopping experience is to perceive the characteristics, quality and service value of specific products emotionally and irrationally. Indeed, consumers with different occupations, economic conditions, cultural standards, ages, genders, personalities, motivations, interests and past experience have different feelings about the performance, quality, convenience, comfort, style, fashion and brand of products. Therefore, it can be said that different consumption background would make consumers produce different executive value.

Nowadays, there are a variety of online tourism product types on various network platforms. Furthermore, these different types of tourism products have different attributes, different types of products also have different useful comments. In such a large environment, when consumers are facing different types of products, their shopping behaviour will be affected by the buyer's feedback, which will ultimately affect the marketing strategy of the business. The composition of China's online tourism industry chain is composed of four parts: upstream supplier, agent online trading platform, online marketing platform and end-user, which is no different from that of other countries. Nowadays, there are a variety of online tourism product types on various network platforms. Moreover, these different types of tourism products have different attributes, different types of products also have different useful comments. In such a large environment, when consumers are facing different types of products, their shopping behaviour will be affected by the buyer's feedback, which will ultimately affect the marketing strategy of the business. Researchers have developed a variety of product classification standards. Products can be divided into tangible products and intangible products if they are divided by tangibility; products can be divided into following new products and innovative new products if they are divided by the degree of product innovation; products can be divided into hedonism and practicability if they are divided by emotional tendency.

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