RSUSSH 2020
IN20-149 Analysis on the Difference of Willingness to use Third-Party Mobile Payment: A Case Study of Thailand and China
Presenter: Qian Wang
Rangsit University, Thailand
Abstract
In recent years, with the popularity of mobile terminals, the continuous innovation of online banking payment services, and third-party payment platforms, mobile payment is undergoing a rapid promotion process. In the present, few studies are comparing third-party mobile payments in different countries. Also, most research works stay at the level of technology and mode or start from the perspective of consumers’ first adoption to explore the influencing factors of consumers’ willingness to use third-party mobile payment. Therefore, this study adopts a quantitative research method to solve this problem. Firstly, the theoretical model of relevant variables was pulled down, compared and analyzed, and then the data were collected by questionnaires to explain the hypotheses of this study by statistical methods. The results show that Chinese people are more willing to use third-party mobile payment than Thais. Discount promotion, sociability, and message awareness have a significant effect on perceived risk, direct risk has a significant positive effect on continuous purchase intention, and perceived risk has a mediating effect.
Citation format:
Wang, Q.. (2020). Analysis on the Difference of Willingness to use Third-Party Mobile Payment: A Case Study of Thailand and China. Proceeding in RSU International Research Conference, May 1, 2020. Pathum Thani, Thailand.QUESTIONS & ANSWERS
China and Thailand are quite different in terms of mobile payment infrastructures. The commparison of willingness to use the third-party mobile payment between Chinese and Thai people may be misleading if not considering the differences in moblie payment infrastructures between the two countries. The finding that Thai people are less willing to use the third-party mobile payment than Chinese people may be because infrastructure to support mobile payment in Thailand is less developed than in China, and not because Thai people are really less willing to use it.
您好，请问关于移动支付，在相关的政策方面，中泰两国有没有什么差异？
你研究中泰移动支付差异的目的是什么
你研究中泰移动的创新点在于什么？
Do you think the Thai people have a high degree of acceptance of mobile payments? How to get this point？
Mr.s JIANGHAIYUE:Thank you for your suggestions!
Re Mr.FENGKUN WANG:
感谢您的提问！由于文章是以消费者的观点出发，所以两国之间政府出台的相关政策等方面有点欠缺，后续我会加强学习和了解。但是因为中国人口基数大、购买力强等超过泰国，在消费能力上可以会影响泰国关于移动支付的相关支持政策的问题。
Re Miss.CHENLU：
感谢您的提问！我主要是想要通过了解使用动机对知觉风险是否有显著影响，知觉风险对消费者持续采用意愿是否有显著影响，使用动机对持续采用意愿是否有显著影响，从而更多的了解两国人民采用移动支付的差异性.
Re Miss.WENJIAN DUAN：
感谢你的提问！本文的创新点是想站在消费者的角度去探究使用动机与知觉风险的关系，以及使用动机是否能通过知觉风险去影响持续采用意愿。
Re Mr.FUDONG LUO：
Thank you for your question! I think the acceptance of mobile payment by Thai people will be higher and higher, because their developers are also attracting consumers to use their products to pay in some ways.